課程理念設計

本學程在共同必修上安排了四大核心素養課程：包括創新創業趨勢、邏輯思考訓練、視覺語言素養、網路環境素養。藉由這四大素養課程，再延伸出五大專業課程模組：包括傳播學理、網頁與多媒體製作、影音製作、圖文訊息呈現與行銷管理。這四大素養加上五大課程模組為的就是為學生打下極為扎實的傳播學基礎。而把它們拆開放在四個學年的課程上，就是位置在船身的共同必修課程。

各學域必修課程可以依照同學個人的興趣，選擇三大學習領域：包括新聞報導學域、影音創作學域、廣告公關學域。這些領域分別位於船頭的三大風帆，學生可以將共同必修課程所學應用於三個學習領域中的實作課程。而最後的共同選修就是依照學生、業界需求彈性規劃的課程。整體課程規劃強調傳播專業與社會的連結，更重視學生擁有媒體創作的完整能力。

The curriculum is broken down into four key areas: innovative entrenpreneurship, logical thinking, visual literacy, and information literacy. Built off of these four key areas are five professional modules: communication theory, website design/multimedia production, audio/visual production, graphic arts, and marketing management. These areas and modules take the form of required courses, which are divided over the four years of the program, and are geared towards ensuring that students establish a solid foundation in mass communication.

Students may select one of three fields to specialize in based on personal interest: journalism and communication, audiovisual production, and advertising and public relations. These three fields are like the masts of a ship, and the knowledge and skills students learn in required courses can be transferred and used in all of them, while electives are based on student interest and industry demand. The curriculum stresses the importance of professional knowledge and skills which connect with social needs, as well as on developing students’ comprehensive production skills.

修業規則

課程架構